the ceo magazine, blogging,
Marc Dube, Founder & President, ActiveBlogs

Many claim blogging is dead—a marketing tool of the past. They incorrectly assume that since individuals and companies have been blogging for 10 years, there’s nothing left to write. Meanwhile, 70 percent of marketers surveyed stated that they are creating more content now than they did in the previous year (Source: Content Marketing Institute). Just think, at one time, companies did not believe they needed a website, believing it was just a fad––how times have changed! Producing high-quality content and consistently posting it on a company blog provide organizations with a valuable tool to attract prospects, deliver the information they seek, and turn them into satisfied customers.

the ceo magazine, marketing

Developing and representing your brand effectively on social media is one of the most important tasks to think about when jumping into social media marketing.  By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust.

Representing your brand on social media is fairly simple as long as your business has its ideals and image secured.  On multiple platforms such as Facebook, Twitter, and Google+, you’re able to upload cover photos, the goal is have the same look and feel on all of the networks.

online advertising ceo magazine
Colin Jeavons, CEO at Vertical Search Works

Uncertainty is a hallmark of today’s business climate, but it can be managed in your online presence. Semantic search technologies are emerging to help curate your company’s reputation, target customers more effectively, and stay current with the latest mobile marketing trends - without having to hire another technology guru.


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