Cat seeing himself as a lion in a mirror

One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there we create ideas and perceptions of ourselves that simply are not true or real.

People erroneously use the terms “excellent” and “exceptional” synonymously, but the two differ. “Excellent” implies a distinction from others but not necessarily rarity. For example, one might comment that a fourth-grade pianist is excellent, but she might be one of many in her class who shares the honor.

Jonathan Erwin

The “Bring Your Own” revolution is in full swing. From BYOB restaurants to bring-your-own-bag grocery stores, bring-your-own-beamer (projector) art shows and bring-your-own-device (BYOD) businesses, there is a paradigm shift in how companies create happiness and value for both employees and customers.

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