the ceo magazine, business growth,
Brett Richards, Founder & President, Connective Intelligence, Inc.

In today’s volatile market, where speed and performance are critical to business success, CEOs face an unprecedented number of challenges to accelerate growth and differentiate themselves from their competitors. Now more than ever before, leaders need to take the guesswork out of driving growth with better metrics to identify the previously hidden, yet vital factors influencing their organization’s ability to innovate and change in adaptive ways. In my new book, Grow Through Disruption, I introduce a tool called the OGI (Organizational Growth Indicator) that provides CEOs and Executives with metrics to quantify the hidden people and culture dynamics that influence their organization’s ability to grow and achieve sustained success. The following are some actionable insights for CEO’s explored in the book.


Peter Senge nailed it in his seminal book, The Fifth Discipline: The Art and Practice of the Learning Organization (1990), when he pointed out that the gravity of the status quo is overwhelmingly more powerful than the drive to change.

We have seen leaders and teams get excited about and articulate a future state, and some even develop complex plans. However, many of these plans fall by the wayside or are only half-heartedly deployed to disappointing outcomes. What’s missing?

We’ve heard the quote: “When eating an elephant take one bite at a time.” This simple, yet profound, idea is credited to U.S. Army General Creighton Williams Abrams, Jr., who commanded military operations in the Vietnam War and later served as Chief of Staff of the U.S. Army. Now that was a man who understood what it takes to execute with focus in a complex, ambiguous environment.

That is exactly what organizational transformation is: complex and ambiguous


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