Dr. Martin Turner, Co-Author, What Business Can Learn From Sport Psychology

Pressure is a perception. It manifests in situations where you perceive the importance of performing well to be high, and where you perceive the demands of the situation to be great. That investment pitch, that presentation, or that interview. Your business environment is full of demands.

In turn, an athlete must be able to deal with immense pressure if they are to succeed in their sport. How do they do this? They harness the potential of the mind to develop robust mental strategies to help them thrive when the going gets tough.