the ceo magazine, self management,
Brittany Walters-Bearden, Co-founder, At Large PR

Whether you’re facing a media interview, writing your professional bio, or drafting a press release, messaging is important.  By following a few simple steps, you can improve your messaging and, in the process, your image and sales.

Before you start, think about who your core audience is.  Don’t say “the media”.  Who are you try to communicate with through the media?  Draft your message, keeping your audience and their needs in mind.

the ceo magazine, leadership
Steve Jones

Now more than ever, you need a rock star personal brand.

That feeling people have about who you are, what you stand for, and what to expect from you is your personal brand. Whether you like it or not, you have a personal brand. Instead of ignoring your personal brand, the wiser choice is to embrace it. Accept and understand that those around you will form perceptions about you, and take proactive steps to positively reinforce the perceptions that can help you as a leader and entrepreneur. By examining the careers of legendary rock stars U2, The Grateful Dead, and George Harrison we can find three key ways to elevate your personal brand to “rock star” status.

the ceo magazine, leadership
Jason Hogg, Senior Lecturer at Cornell University

The relationship between a boss and an employee can make a huge impact on performance, work culture, productivity and communication in any job.  Naturally, expectations and social norms are different between colleagues and supervisors -- but how can you maintain that balance?

Here are some tips on how bosses from any kind of field can properly brand themselves to their employees:


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