the ceo magazine, decision making,

Recently, my seven-year-old granddaughter told me about an exciting day they had at her school. John Mabry, former St. Louis Cardinals player and current batting coach for the team, paid a visit to Julie’s second-grade class.

I asked Julie what Mr. Mabry’s speech had been about, but she informed me he didn’t deliver a prepared speech. Rather, he answered the kids’ questions. I asked what she had asked. “Well, I asked Mr. Mabry what his favorite color is, but some kids asked really stupid questions.” 

the ceo magazine, negotiation,
Ruth Saunders, Author, Marketing in the Boardroom: Winning the Hearts and Minds of the Board


An unfortunate but familiar scenario frequently plays out.

A team comes up with a breakthrough idea that could not only drive short term growth but also ensure long-term financial stability. But once in the boardroom it all falls apart, with members exposing cracks in the investment strategy where outcomes have not been clearly outlined or supported with adequate financial projections or relevant data. Defeat hangs heavy in the room, offset with blank stares and the demand to re-write plans.

the ceo magazine, innovation,
Patrick J. Stroh, President, Mercury Business Advisors

CEOs and entrepreneurs never get a moment’s rest.  You pour tremendous volumes of blood, sweat and tears into creating and launching your new product or business—and then, before you have a chance to catch your breath, all that hard work is in jeopardy of becoming irrelevant.  Customers are capricious, and as their wants, needs and expectations change, your company must shift to meet them.



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