the ceo magazine, purpose,
Nick Craig, President, Core Leadership Institute

Congratulations: You’re at the top of your organization or field. CEO, CFO, chairperson, award winner…

Most executives and high-achievers have a predictable narrative as to how they expect their journey to turn out, from moving up the ranks in their organizations to reaching a coveted position, often with a fancy title and all the perks it entails All the while, they push aside the little voice at the back of their mind saying,: “Nobody can stay at the top or in their dream position forever. Life changes. Businesses change. Retirement happens. Then what?”

the ceo magazine, purpose,
John Izzo & Jeff Vanderwielen, Authors, The Purpose Revolution

In a survey of global CEO’s, Harvard found that over 83% of them said they believed activating purpose within their organization would impact their company’s performance and success, yet only one-third of those same leaders felt they were doing a good job of doing so. In our new book, The Purpose Revolution - How Leaders Create Engagement and Competitive Advantage in an Age of Social Good, we show compelling evidence that these CEO’s are correct on both fronts while showing how to truly activate purpose in your company.

the ceo magazine, corporate mission,
Markus Kramer & Tofig Husein-zadeh, Authors, The Guiding Purpose Strategy

Building a successful, Purpose led business is probably the one thing that will make the difference between dying a slow death and building a thriving company in the decades to come. Empowered consumers, radical transparency across value chains and a generation of consumers that breath technology like air are just a few factors that underpin the changes ahead.

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