the ceo magazine, purpose,
John Izzo & Jeff Vanderwielen, Authors, The Purpose Revolution

In a survey of global CEO’s, Harvard found that over 83% of them said they believed activating purpose within their organization would impact their company’s performance and success, yet only one-third of those same leaders felt they were doing a good job of doing so. In our new book, The Purpose Revolution - How Leaders Create Engagement and Competitive Advantage in an Age of Social Good, we show compelling evidence that these CEO’s are correct on both fronts while showing how to truly activate purpose in your company.

the ceo magazine, corporate mission,
Markus Kramer & Tofig Husein-zadeh, Authors, The Guiding Purpose Strategy

Building a successful, Purpose led business is probably the one thing that will make the difference between dying a slow death and building a thriving company in the decades to come. Empowered consumers, radical transparency across value chains and a generation of consumers that breath technology like air are just a few factors that underpin the changes ahead.

the ceo magazine, mission statement,
Gary Morton, Author, Commanding Excellence: Inspiring Purpose, Passion, and Ingenuity through Leadership That Matters

Inspiring human beings to achieve the truly extraordinary requires something more than a mission statement. Well-constructed mission statements define the field of play, what the organization does on those fields, and what is unique about the organization’s approach; but they are typically too complex and lengthy to become a rally cry. Two organizations that accomplished what experts in their fields thought impossible exhibited a rally-cry-like internal ethos centered on an absolutely clear organizational purpose.  Task Force 4-68 (TF 4-68) that won an unprecedented nine of nine force-on-force engagements at the US Army’s grueling National Training Center (NTC) and device maker Stryker that grew earnings at a consistent pace of 20 percent or more for 28 consecutive years had simple, three-word goals that expressed their ultimate expectations. These goals communicated a defining commitment that went beyond a mission statement or even a mission statement on steroids. 

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