the ceo magazine, sales,
Shari Levitin, Author, Speaker & CEO, Shari Levitin Group

1. Go for the standing ovation every time.

The ultimate downfall for most business people is their inability to handle rejection. But if you’re going to make it as an entrepreneur, you have to be able to take rejection… lots of it. My mentor told me a long time ago to count the number of “no’s” I get and realize that each “no” simply moves you closer to a “yes.”

“Give each pitch your best shot each time,” he told me. “Never take a shortcut.”

Robert D. Smith

Nearly 40 years ago, I learned the one business lesson that became the foundation of every success I’ve ever enjoyed.

I was out of college for the summer and working as a door-to-door educational material salesman for the Southwestern Company. Believe me when I tell you that there is no better introduction to the feeling of rejection than having a door slammed in your face over…and over…and over again.

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