Scott Spector AIA, Principal, Spector Group

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. -- E. Edwards Deming

We all know the above quote rings true, however time-crunched CEO's and their senior management teams often fall into the trap of forgetting to nurture what's right there in front of them. This happens even more so if their industry is competitive and they spend a good deal of time chasing new business leads.