the ceo magazine, sales,
John Asher, CEO, Asher Strategies

When most elite salespeople meet a new buyer in person, they will follow a simple three-step process:

 

  1. Build rapport by getting the buyer to talk about what they want to talk about.
  2. Perform a robust, disciplined needs analysis to understand the buyer’s needs.
  3. Offer a solution that is a perfect fit.
the ceo magazine, sales,
Ashley Welch and Justin Jones, Founders, Somersault Innovation

The Pitch—when we present a solution to a client for consideration—is both an exciting and nerve-wracking time. Many of us rehearse for hours, especially for a big deal. And many more of us make the wise choice of incorporating visual aids with which to engage our prospects. And…we succeed! We win deals every day. So, what’s the problem?

the ceo magazine, revenue,
Rory J. Clark, Creator and Innovator, Focus Selling

It may be called the “summer slump,” but it’s really a revenue slump.

It happens every summer. It is the phenomenon called the “summer slump.”While vacations can be fun, it’s also a time of decreased productivity and missing creativity. Inaccurate forecasts and missed revenue targets are the norm.  To exaggerate the point, Europe is practically closed in July and August as people go on holiday.  Truly, the summer slump happens long before summer.  The cure for it, a way for you to bring distinctive advantage to your business, can be summed upin a word: activity.

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