Tim Brown and Dan Streeter, Co-Authors, of Old School with New Tools:  The Extra 5% That Takes You to the Top of Your Sales Game and Keeps You There

We have all heard it.  People buy from the people they like and trust.

This adage has been true since the beginning of time.  Even hunters and gathers were reluctant to barter with someone they did not like and avoided people they did not trust. And operating in our 21^st Century economy is no different.