Greta Schulz

Today CEOs are in a quagmire. They are finding themselves running their businesses, making CEO decisions yet having to either manage a sales department or wear the sales hat themselves. What’s a CEO to do today?

Reality (in business) is often looking in the mirror but wearing an invisibility cloak. We look straight past our current situation without seeing what we’re doing in our daily role. Because we’re invisible (going through the motions), we often miss what’s really going on.

This story is specific but in reality it’s more common than not across all enterprises.

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