the ceo magazine, sales

Let me start by saying that if you are thinking of the “wrong” customers as the ones who are mean, hard to handle, and treat you disrespectfully, then just call them tomorrow and ask them to move on. These aren’t the wrong customers, they are bad customers. What I am talking about here are the wrong customers versus the right customers. The wrong customers are the ones you serve that do not take full advantage of your value proposition and simply disrupt your ability to focus on the right ones.

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