I recently had the opportunity to talk to a group of individuals who are focused on selling to small and medium size businesses. I was trying to give them a snapshot of the profile of the small business owner and why we are very different than the large, complex customers they typically serve. While one should never view all small businesses under the same lens there are some things that I know are typical with the small businesses I work with around the country. To begin, small businesses make buying decisions quickly and usually consider a number of factors. Here are a few.