Getting Personal this Small Business Saturday

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Brad Smith, Executive VP, Customer Experience, Sage North America

If you’ve been watching the news lately, you’ve probably seen that big box retailers are already slashing their prices in anticipation for Black Friday, and with good reason: shaky consumer confidence has many people on edge heading into this holiday season – businesses big and small alike. 

Shopping “Small”

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In cities around the country there is a major promotion to encourage people to buy from local retailers and businesses. The buzz in commercials and other media outlets is all about “shopping small.”  Small Business Saturday was founded in 2010 by American Express and now has the support of a number of major partners.  It is celebrated every year on the Saturday after Thanksgiving which this year is November 30th.

Eight Elements of a Successful Online Marketing Plan

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Annie Tsai

The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to setting up social media profiles, joining directories, advertising, and more, your digital checklist is more than a little overwhelming.

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