the ceo magazine, online marketing,
Kristen Gramigna, Chief Marketing Officer, BluePay

Content is king in the new world of marketing — and an actively managed business blog is one way to ensure your company establishes a voice that reaches the online customers who are critical to your success. Here are a few ways to use a blog to build business:

the ceo magazine, social media marketing
John McGee, CEO of OptifiNow

The days of the door-to-door computer salesman are gone. Instead, computers are now the ultimate sales tools for companies if they are using their technology resources properly. More than 15 million businesses and organizations are now part of Facebook. Many corporations also have company Twitter pages. In the corporate world, these pages are typically followed or liked by customers and employees. Companies with large customer bases and thousands of employees might have impressive numbers of likes or follows, but all too often, posts or tweets are stagnant, void of real interaction and results.

the ceo magazine, social media marketing
Bernard Perrine, CEO, HipLogiq

In today’s social media world, small businesses are finding social media platforms like Twitter increasingly important to bring new business in the door. Twitter is unique because as a public forum it allows for intent-based marketing, or opportunities for small businesses to join in on relevant conversations in real time, in a personal and direct way.

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