the ceo magazine, influencer marketing,
Hilary Topper, CEO, HJMT Public Relations, Inc.

Influencers create change. They help you create awareness and visibility for your products or services and they can help build your community.

For years, brands have used celebrities, experts and influencers, leveraging these relationships to build media opportunities.

the ceo magazine, marketing,
Kris Reid, Founder & CEO, Ardor Media Factory

In the digital age, word of mouth is translated through the buzz created by your blog readers and social media followers when they view content that is worth sharing. Not just any kind; it requires authority – that is, your recognized expertise, positive reputation, and credibility in your field – to create long lasting, impactful effect that will help you stay relevant amidst all the developing technology, the increasing pace of your consumers’ lifestyles, and the changing content marketing trends and Google algorithms.

the ceo magazine, online marketing,
Kristen Gramigna, Chief Marketing Officer, BluePay

Content is king in the new world of marketing — and an actively managed business blog is one way to ensure your company establishes a voice that reaches the online customers who are critical to your success. Here are a few ways to use a blog to build business:



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