Merrick Rosenberg, CEO of Take Flight Learning & Author of The Chameleon

Every venture capital firm develops a “differentiated” approach to evaluating startups. These approaches tend to have one problem in common: they’re not sure how to factor personality into investment decisions. Investors toss around words like “chops,” “focus,” “vision,” “obsession,” “horsepower,” “grit,” and “drive” to describe their ideal startup CEO. We can be more rigorous than that.