Suhas Apte & Jagdish N. Sheth, Authors, THE SUSTAINABILITY EDGE: How To Drive Top-Line Growth With Triple-Bottom-Line Thinking
Ensuring long-term sustainability, whether it’s a start-up or an ongoing business, should be a top priority for every entrepreneur and CEO. With the growth stagnation seen in mature markets, resource availability in decline, the pace of innovation accelerating while the life-span of innovation shortens, the demographics scenario of mature to developing/emerging markets changing with the rise of millennial and Gen X consumers - a new paradigm is emerging.