Trust-building is often considered a “soft” component of management – one that can be delegated to an HR committee, trotted out during team-building activities, or shelved altogether in lieu of more “concrete” strategic initiatives. While it’s true that the trust people have in you is intangible, that doesn’t mean paying attention to it is optional. If you want to have a high functioning business – and become a high-functioning leader – you simply can’t afford to ignore one of the most basic drivers of human relationships and your leadership effectiveness.