the ceo magazine, training,
Phil Geldart, Founder and CEO, Eagle’s Flight

A CEO’s primary responsibility is to produce results. Whether these are financial in nature, linked to social responsibility, R&D, the environment or shareholder value, they all have one thing in common: they are the results of the behaviors of people.

Every aspect of every organization flows, to a greater or lesser degree, from individual behaviors. To change or improve results, behaviors must change.

the ceo magazine, leadership,
Bill Bartlett, THE SALES COACH’S PLAYBOOK:  Breaking The Performance Code

During my twenty-two years as a training/development consultant and executive coach, I have interacted with thousands of CEOs who represent businesses that are diverse both in size and function. Most are quite adept at getting the job done as they define it, however, they seem to focus on just one aspect of leadership.

Cat seeing himself as a lion in a mirror

One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there we create ideas and perceptions of ourselves that simply are not true or real.

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