WOW - it started innocently enough. But then again, many battles may start innocently. It’s what happens after the first act when things go awry.

Let’s just say that when you find yourself in a Twitter war, you lose. And let’s add a period to that sentence.

At the least this was a stumble for the airline. At a higher cost, people may choose another airline. The challenge for the public is that there are not many choices to fly these days.