the ceo magazine, purpose,
John Izzo & Jeff Vanderwielen, Authors, The Purpose Revolution

In a survey of global CEO’s, Harvard found that over 83% of them said they believed activating purpose within their organization would impact their company’s performance and success, yet only one-third of those same leaders felt they were doing a good job of doing so. In our new book, The Purpose Revolution - How Leaders Create Engagement and Competitive Advantage in an Age of Social Good, we show compelling evidence that these CEO’s are correct on both fronts while showing how to truly activate purpose in your company.

Could you be confusing that favorite story with an anecdote?  Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

the ceo magazine, organizational culture,
Riaz Khadem

Add up all the time wasted doing things that aren’t important in your organization—by you, your direct reports and those reporting to you indirectly. You’ll probably end up with a large number. That number represents your organization’s misalignment.

We once facilitated an executive session with a large company that included three levels of managers. A manager and her direct report volunteered for an exercise you may wish to try in your company.

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