The CEO as “Cultural Excellence Officer”

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the ceo magazine, corporate culture,
Jack Litewka, Author, THE SOPHISTICATED MANAGER:  Essential Leadership Lessons for Developing High-Performance Team… and Avoiding Critical Mistakes

A CEO creates the Corporate Culture.  This activity deserves and requires careful thought and communication. If this activity is considered a “nice-to-have”, then the resulting culture is random and becomes “cultural transmission by osmosis” – which is not the most effective way to form a great culture that is tightly aligned to a company’s vision, mission, goals, and values.

Creating a Great Corporate Culture requires that dozens of puzzle pieces fit together. Following are three key pieces to the puzzle that need a CEO’s focused and ongoing attention… because the CEO really is the Cultural Excellence Officer.

The vision comes first. The ‘how to’ will follow.

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the ceo magazine, corporate mission,
Larry Kendall, Author, Ninja Selling

“I believe that this nation should commit itself to achieving the goal, 
before this decade is out, of landing a man on the moon 
and returning him safely to the earth.”

President John F. Kennedy, Man on the Moon Speech
Joint Session of Congress May 25, 1961

President Kennedy’s “We choose to go to the moon” speech is often cited as a classic vision statement – bold, inspirational, measurable.  What is not often cited is that several days later, scientists pointed out to the President that the technology to go to the moon did not exist.  Kennedy is reported to have said, “The vision comes first.  The ‘how to’ will follow.”

Your “One Big Thing” – Going Beyond Success to Achieve Significance

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the ceo magazine, business vision,
Joseph A Michelli, Author, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

Columnist and author Irving Kristol once suggested that leaders need to define that “one big thing and stick with it.”

Whenever I consider offering customer experience consulting services for a prospective business client, I interview senior leadership and ask a lot of questions that get at motivation and their perceived purpose for the potential partnership. I want to know the “one big thing” they want to be known for and how they plan to stay the course to make that possible. 

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