the ceo magazine, goal setting
Alex Raymond, CEO, Kapta

It’s time to change the way we set goals. We all create them for our companies and ourselves, hoping to reach them. Roadmap may be an overused word these days, but that’s exactly what goals are - lamps on the path to success. A company without them is a company that stagnates. So given how important they are, why is goal setting such a dry and obligatory exercise at many companies?

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