Luke lorio

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D. Luke Iorio, CPC, PCC, ELI-MP, is President & CEO of the Institute for Professional Excellence in Coaching (iPEC), Shrewsbury, NJ, where he oversees all aspects of the Institute, including corporate operations, strategic business development, marketing, admissions and sales, joint ventures, and strategic alliances.

Luke jumped into the entrepreneurial world right out of college, landing a job in a small, yet highly successful consumer and health-care advertising agency, Koenig & Associates, working directly for the Founder and CEO. He was quickly promoted from Marketing Coordinator to Production Manager, and later, to Senior Account Executive – all within his first year. After two years as the Marketing Communications Manager for a niche IT firm, VISTA International, Luke left the field to join his family’s thriving business brokerage firm.  

Luke worked very closely with entrepreneurs looking to sell their businesses, learning about the significant business and life transitions into which they were entering, and helping them devise strategies to create the value in their businesses that they were seeking. Though oftentimes they were more than twice his age, Luke was able to empower them to chart their course, while raising their own confidence in what they could achieve.

Seizing opportunity and a market need, Luke went on to establish LINC Performance Group, a marketing and management consultancy, working with entrepreneurs – the same group he’d already been serving – as these were the consistently vibrant, energetic, motivated, and highly insightful individuals that inspired him.

It was during this time, at the end of 2004, that Luke met Bruce D Schneider, Founder and Chairman of iPEC.  Luke enrolled in iPEC’s accredited coach training program and dove in like a meteor, and was what founder Bruce D Schneider calls, “an overnight success.” Schneider first hired him as a business consultant, and then quickly recruited him for the position of IPEC’s Vice President in charge of marketing and operations, recognizing that the young man was a rare find. Luke left his own business and joined iPEC full-time, drawn to coaching and Schneider’s work on Energy Leadership – a new coaching model and human behavioral construct. The synergistic partnership between Schneider and Iorio has led iPEC to become recognized as the premiere coach training institute in the industry.

In addition to his work with iPEC, Luke serves as a public speaker on a number of topics related to the power of coaching, Energy Leadership, small business and entrepreneurial success, Coach Centric LeadershipTM, educational leadership and student achievement, and business development.

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