Shelley Row

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Leaders face increasingly complex decisions - decisions that are filled with ambiguity, uncertainty and risk.  To remain competitive, you can’t wait for complete data and certainty.  You must decide and decide now. Successful leaders gather information and they pay attention to intuition – gut feel.  Shelley Row’s one-of-a-kind programs and original research show you how to balance cognition and intuition in a skilled internal calculus.

Shelley is a high-energy, engaging speaker and consultant working with top managers and leaders who must make fast, insightful decisions using infotuition®- the intersection of business pragmatics and gut feel. She interviewed 77 leaders from the public, private, academic and political sectors on the role of intuition in leadership. Interview results combined with neuroscience demonstrate the essential role information and intuition play in decision-making. Her latest book is, Think Less. Live More. Lessons from a Recovering Over-Thinker.

Shelley’s story is about having the courage to trust your infotuition. That trust transformed her from a woman engineer to a woman executive, from over-thinker to decision-maker, and from having a dream to living her dream. After saving for five years, Shelley and her husband left their careers behind and moved to a Provençal village for ten months and travel around the world to return home to Annapolis, Maryland.  Shelley published three books of stories written while living and traveling abroad.

Shelley founded Shelley Row Associates LLC following a distinguished 30-year transportation career. Her career as a transportation engineer started in 1984 when women engineers were few. She worked as a transportation engineer in Texas, California, Arizona, North Carolina and Georgia during the 1996 Olympic Games. She finished her career in the Senior Executive Service with the U.S. Department of Transportation where she ran a research program on “talking cars.” She is an award-winning leader with top honors in her agency. Shelley is widely-known within the transportation community for her leadership, vision and organizational skills.

Shelley is a sought-after speaker with hundreds of presentations to her credit including for national and international groups from 20 to 1000. She appeared on live TV and radio. She has published articles in ForbesFast CompanyHuffPost BusinessSmartBlog on Leadership, Realizing Leadership Magazine, CEO Magazine, ITE Journal, Thinking Highways and more. You can follow her work through Twitter (@shelleyrow) or by signing up for her newsletter on her website ( She is a certified trainer for Business DNA Behavior self-assessment tools, and completed training with the NeuroLeadership Institute. She is the incoming president of the National Speakers Association Washington, DC chapter.

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