Could you be confusing that favorite story with an anecdote?  Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

the ceo magazine, women executives,
Terri Maxwell, CEO, Share on Purpose

When it comes to executive startup funding, the ceiling for female executives isn’t made of glass – it’s made of paper, the paper used to make money. And if you follow the money – as in the nearly $60 billion venture capitalists invested in 2016 – the vast majority of investment dollars went to male-founded companies. In fact, men received in excess of 16 times more funding than women last year.

the ceo magazine, crisis management,

In 1974, Mel Brooks directed the blockbuster comedy, Young Frankenstein.  In the movie, Dr. Frederick Frankenstein learns he has inherited his infamous grandfather's estate in Transylvania, along with his manuals and lab notes. After initially resisting any connection to his grandfather, Frederick becomes fascinated by the idea of creating his own monster after he discovers his grandfather’s book, How I Did It. As Frederick discovered, understanding a researcher’s conclusions often starts by knowing how he or she did it. Here’s how I discovered the importance of humor in decision-making.

the ceo magazine, employee engagement,
Tim Cole, Founder & CEO, The Compass Alliance

“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sail.”
 ~ William Arthur Ward

An intriguing factor continues to challenge many organizations and indications are strong that the crisis will not subside in the near term. That challenge – the continued disenfranchisement of employees who are no longer engaged.

Keith, CEO of a Fortune 500 financial organization, called with an intriguing project—one I’ve never been asked to repeat elsewhere, but one with fascinating results.

The Project

The CEO wanted to know how much I could discover about a person’s leadership style from their writing. “I don’t know; I’ve never had occasion to test my theories,” I told him, quite reluctant to take on what already sounded like an oddball way to lose a good client. He listened as I pointed out that someone might be a great leader, but just an incompetent writer and vice versa—how they might be an eloquent writer, but a lousy leader.

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