CEOs typically have their minds made up about most things—social issues, business decisions, social issues. Just ask them. Very few individuals will eagerly invite you to persuade them to take on a new perspective. So if you’re going to get someone to change their behavior, actions, or opinion, you need to do it purposeful. Then ten tips can make the difference between stubborn resistance and open consideration:

10 Ways to Get Your Point Across Persuasively

the ceo magazine, personal growth,

What is this comfort zone we hear so much about, and where did it originate? You’ll hear people describe their comfort zones differently, but my clients tend to describe it as an emotional state where things feel familiar—a place where they experience low levels of anxiety and stress. When we’re in our comfort zones, we have minimum uncertainty, scarcity, and vulnerability. We feel in control there; we’re relaxed; and our basic needs have been met.

the ceo magazine, work life balance,
Fabrice Dumans, Co-founder & CEO, Timyo

“My number one priority is my family.”

I would guess that nearly all of us have said the above or something like it. I know I have. I’ve also said something like the following:

“Our company is growing really fast, it’s great! Plenty of 15-hour days, but you’ve got to give 100%!”

I meant both things when I said them, or, at least, I thought I did. But if I was working non-stop for months on end...how was I prioritizing my family? I rationalized it the way that everyone does: “sure, I’m working really hard, but I’m doing it for them.” Putting insane hours and unlimited energy into work was something I was willing to do to make life better for my family, to build them a nicer life. The thing about a fulfilling life, though, is that it’s nice if there is a parent or a partner in it, not just some guy who comes home late at night and is back out the door early the next morning.

As CEO, you’re frequently called on to introduce someone—a celebrity for your big client event of the year, an industry guru for your management meeting, a politician for a community gathering.  Whatever the occasion, you never want to be that person who disappoints the speaker, confuses the crowd, and embarrasses yourself.

the ceo magazine, managing change,
Jody B. Miller, CEO, C2C Executive Search & Strategic Management

Jerry Colonna was a Venture Capitalist, Co-Founder of Flatiron Partners and later a key executive of JP Morgan Chase’s Private Equity arm. An investment in your company by Jerry and his team meant that you were officially valuable. Your company could potentially become the next big sale or even IPO.

Some of the companies Jerry and his colleagues invested in at Flatiron included: Geocities Inc., Gamesville Inc., Vertical One Inc., and The New York Times Digital. While at JPMP, leaders like ProfitLogic were high on the investment list. ProfitLogic eventually sold to Oracle.

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