A client recently spoke at her own event. As anyone knows that has hosted an event, any event is kind of like the Macy’s Thanksgiving Day parade. It takes what either is or feels like a year’s worth of planning for an event to go off with few hitches.
So to go through the time and expense of putting on an event you want it to go well: especially if you are the speaker at your own event. You want to shine when you have created the spotlight on you.
The morning after this event my client texted me. She felt she had not been “on top of her game”.