What you need for a successful CRM implementation
Todd C. Williams, Founder & President, eCameron, Inc.

Customer Relationship Management (CRM) implementations fail at an alarming rate. In fact, your implementation probably will not meet your goals either. I have heard of few that actually do meet their goals. Unfortunately, the primary reason is not software difficulties. Regardless of what Salesforce and Microsoft tell you, neither of their platforms are easy to implement. But the real reason they fail is a lot closer to home and may be looking at you in the mirror every morning.

the ceo magazine, business management
Greg Matter, Vice President, JLL

At this year’s South by Southwest (SXSW) Interactive festival, the shortening of product life-cycles, funding and recruitment were identified as some of the top challenges facing tech firms and start-ups. Although the terminology may differ, these challenges are universal across industries: developing a constant stream of innovative products that provide a competitive advantage; recruiting top talent to keep the innovation pipeline full; and leveraging incremental capital to enhance these activities.

Business Strategy, Leadership, Customer Satisfaction, Customer Loyalty, Customer Affinity, Employee Performance, Growth, Business Growth, Entrepreneur, Leadership Attributes

One of the most impactful areas to create a radical shift in business growth and results is to be able to distinguish between what you are doing” each day (i.e., work deliverables) and who you are being as a leader.   All businesses are results oriented, but what is it that makes one business more successful than another in a similar market? How is it that one company can cultivate more clients, more revenue, and attract more talent to their company? 

Within an organization, there is an energy flow.   I refer to it as the “Infinite Possibilities Cycle.”

the ceo magazine, strategy
Albert Subbloie, CEO, Tangoe

The last decade or so has been a major tipping point in the globalization of the business market across all technology sectors and verticals. Many factors have contributed to this, including the emergence of China as a major economic player in the world market, the introduction of the Euro, and the rise of mobile and social technologies, leading to an increasingly connected business landscape.

Newspaper Headlines
Todd C. Williams, Founder & President, eCameron, Inc.

We have all seen the headlines. Day after day, government projects seem to fail, costing taxpayers millions of dollars. Transparency in the public sector makes these failures good press fodder. However, the failure rate is not much less in the private sector. And, you would be crazy to think a good investigative reporter would not salivate over finding a similar story in your company.

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