the ceo magazine, entrepreneurship,
Dmitri Petrov & Denis Kourakin, NGX Bio

Startup entrepreneurs and scientists are generally painted with very different brushes in popular culture, and in turn, in people’s imaginations. While startup entrepreneurs are generally depicted as young, forward thinking, movers and shakers playing ping pong and using macbooks in hammocks in open plan Silicon Valley palaces, scientists are generally thought of as older, lab coated, eccentric Einstein lookalikes playing with potions in laboratories.

As most parents have learned, late-night conversation around the campfire can open communication lines. Consider those romantic strolls with your first love when you shared your deepest secrets and highest hopes for the future? Or how about those laps around the gym or through the hallways at school with your best friend, sharing what happened on the weekend?

Likewise, leaders have learned that walking loosens the tongue of their team members. Walking and talking go together like leadership and strategy.  How so?

the ceo magazine, innovation,
Dr. Kumar Mehta, Author, The Innovation Biome

Every business leader wants to bring transformative and world changing innovation to their customers.  They want to bring new and novel value to the world, and in doing so reap the vast rewards that come with being a trailblazing innovator.  They often have multiple ideas and plans in front of them that show promise or sound good on paper, but they don’t know which ones to support and which ones to pass on.  CEOs need a consistent and systematic approach to determine which ideas to pursue.  In other words, they need a currency to effectively invest in innovation.

the ceo magazine, business growth,
Mike Agugliaro, Founder, CEO Warrior

When I first started studying martial arts in my teens, it was the focus, physicality, and rigorous discipline that attracted me to it. I liked that practicing martial arts was all about harnessing my raw inner power into a devastating punch or a kick.

Could you be confusing that favorite story with an anecdote?  Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

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