the ceo magazine, mission statement,
Gary Morton, Author, Commanding Excellence: Inspiring Purpose, Passion, and Ingenuity through Leadership That Matters

Inspiring human beings to achieve the truly extraordinary requires something more than a mission statement. Well-constructed mission statements define the field of play, what the organization does on those fields, and what is unique about the organization’s approach; but they are typically too complex and lengthy to become a rally cry. Two organizations that accomplished what experts in their fields thought impossible exhibited a rally-cry-like internal ethos centered on an absolutely clear organizational purpose.  Task Force 4-68 (TF 4-68) that won an unprecedented nine of nine force-on-force engagements at the US Army’s grueling National Training Center (NTC) and device maker Stryker that grew earnings at a consistent pace of 20 percent or more for 28 consecutive years had simple, three-word goals that expressed their ultimate expectations. These goals communicated a defining commitment that went beyond a mission statement or even a mission statement on steroids. 

As CEO, you’re frequently called on to introduce someone—a celebrity for your big client event of the year, an industry guru for your management meeting, a politician for a community gathering.  Whatever the occasion, you never want to be that person who disappoints the speaker, confuses the crowd, and embarrasses yourself.

the ceo magazine, corporate mission,
Peter Georgescu, Chairman Emeritus, Young & Rubicam

Jim Sinegal is the son of a coal miner and steelworker. He grew up with a firsthand view of the realities of human labor and the difficulties of making a living through decades of sustained hard work, in his father’s life and then in his own. What has endeared him to me the most may be that he’s also a CEO who, at one point, has told unhappy shareholder activists to take a flying leap. He’s the founder of Costco, one of the most successful retailers in the world, in an industry that’s as tough as it gets. Few companies anywhere operate in an industry with lower margins. Costco is a public company, so it has no choice but to deliver top performance for shareholders. And yet, Sinegal founded the company with four simple, key principles:

the ceo magazine, marketing,
Gerri Knilans, President, Trade Press Services

            CEOs run organizations. They are the highest-level executive officers in the company, and their primary duties include driving revenue and profit, making major corporate decisions and managing the overall operations and resources of a company. Even if the company is small, there’s still only one person at the top responsible for those key functions.As business becomes more competitive, complex and global, the need for CEOs to expand their knowledge beyond finance and operations to sales and marketing is an imperative.

Leaders Must Have the “Edge” to Drive Change

Leaders Must Have the “Edge” to Drive Change

This article is the third in the “All Change is Personal” series looking at three traps that leaders need to manage in order to steward their organization through change efforts.  To read the first two articles in the series and learn what Trap’s #1 and #2 are, click here:

Trap #3:  Lacking Sufficient Edge to Get the Job Done

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