Secrets of Working with your Spouse

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Alexi Venneri, Co-founder & CEO, Digital Air Strike

I think some people and companies are automatically resistant to even considering spouses working together, but I was fortunate in that I had already worked with my husband at two prior companies over the course of our 13 year marriage.  We are somewhat unique in that we both have similar skill sets, work experience and very strong work ethics – almost to a fault. 

Does your vision add value?

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the ceo magazine, vision statement,
John Dowling

A vision without value is a pipe dream.  Let’s examine some real life success stories as examples of what value has meant to these successful visionary ideas.

When Customers Don’t Fit

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the ceo magazine, customers,
Tom Crowley, CEO, MBX Systems

No one wants to turn customers away, but sometimes it’s the best path to growth.  If customers fall outside the scope of your core competencies or otherwise place a burden on your resources that is disproportionate to the payback in profits, trimming the customer base – as painful as it may be – can help get you back on track.

Managing the Pressure of Change

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Enough books have been written and enough information is available that, by now, most leaders and managers understand what they need to do to manage change in their organization. They understand the need to get buy-in, secure credible senior sponsors, persuade key influencers in the organization and communicate, communicate, communicate.

Get Involved: The Hows and Whys of Cause-Related Marketing

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One of the most exciting opportunities available in business today is partnering with nonprofits in cause-related marketing. Generally defined as a partnership where both the for-profit and the nonprofit partners have something to offer and each realizes a benefit, cause-related marketing contributes to the community, while also expanding your company’s network and audience.

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