Eight Elements of a Successful Online Marketing Plan

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Annie Tsai

The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to setting up social media profiles, joining directories, advertising, and more, your digital checklist is more than a little overwhelming.

How To Manage Problem Inventory

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Gary C. Smith

Every business has problem inventory; items sitting in a storeroom or warehouse with little or no chance of ever being sold. But a growing number of businesses are taking advantage of an IRS regulation that lets them turn that merchandise into a federal income tax deduction by donating it to charity.

CA = RA^2

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What can modern business leaders learn from Einstein’s Annus Mirabilis papers, published in 1905? Plenty! At a minimum, CEOs can develop a way of thinking about an organization’s resources and potential for competitive advantage in the way that Einstein imagined a physical property’s mass and potential energy.

The Frantic Pace of Small Business

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Wouldn’t it be nice if you always had a steady flow of business? A pace that is manageable?  Deadlines which are realistic? Forget it. It is not going to happen. It used to be that I could count on certain seasonal rushes. I knew there would be a mad dash to spend money and finish projects before my client’s year end or other peak times. I could also predict when business would be slow.

Smart Travel for Small Business

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Small business owners, like me, have found that it is critical not to be tied to the geographic area where the business is located. With all the available tools it is easier than ever to have clients in far-away places. But, you still need to show up from time to time. Unlike, bigger operations that have travel resources we are often left to fend for ourselves. Lately, I have been traveling a great deal so I decided to take the best tips I have learned and share them.

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