Craig Ross

Craig Ross joined Verus Global in 1999, bringing a background in curriculum design and an incredible passion and discipline for effective training and development programs. For over a decade, Craig has partnered with C-Suite executives, leaders, and teams elevating performance within global organizations and Fortune 100 companies.



We’ve all seen it happen: A leader ascends to a top position, only to see their effectiveness erode because they believe they are superior to those they lead. When we error in defining reality we distance ourselves from realizing potential.

I recognize these errors because I have been guilty in committing them. Not everyone suffers these mistakes, though they occur with enough frequency in the ranks of leadership that it’s important to be aware of these causes of demise.  

If you’ve made it the top of an org chart, you won’t find yourself there alone: Bad news and your company’s toughest challenges find their way to the top, too. To ensure you succeed, memorize and use three key words: Tell me more.

On the surface, those words seem the antithesis to how leadership should respond when you’ve just heard that a major customer is leaving or your primary vendor has raised costs again. Yet, in the moments they are uttered, leaders we’ve coached with this tactic report these five outcomes:

It’s 5 p.m. and you’re ready to leave the office and make the journey home. How do you spend this time between destinations? You could lament the inevitable rush-hour traffic, or tune in to your radio station of choice. But you can also use this time to reflect on your day and gradually switch gears (and priorities) between work and home life to find balance and peace between the two.



Consider asking yourself these four questions at least 10 minutes before you arrive home:

business relationships

As the head of an organization, you can either take the high road or the low road with your leadership. A leader who is concerned with fixing and resolving a situation in the present moment with little or no regard for developing people and relationships is taking the low road. High road leaders, on the other hand, consider people and relationships to be just as important as their responsibility to manage their team and achieve business goals.

Do you have what it takes to be a leader? Good leaders are typically identified for their ability to deliver results. While this is certainly one indicator of a CEO showing good leadership, the most effective leaders also possess a number of other capabilities necessary to deliver improved performance.

1.Inspire a Change of Focus



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