Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

The news has been terrible for years so small business owners are hungry for some good news. They got it. In a recently released survey by the National Small Business Association (NSBA), there was a sense of confidence that finally things might be on the upswing.  If you want to check out the whole report here is a link

If you just want the highlights here’s just a sampling of the results.

All of the local news channels in our area are in the “back- to-school” programming mode. There are features about how to get the most from the last few weeks of summer, trying to get kids back on a regular schedule and planning for back-to-school shopping.

With all of the attention, I had to stop and go back to count how many days I had taken off this summer. It was telling. Not many.

I recently had the opportunity to talk to a group of individuals who are focused on selling to small and medium size businesses. I was trying to give them a snapshot of the profile of the small business owner and why we are very different than the large, complex customers they typically serve. While one should never view all small businesses under the same lens there are some things that I know are typical with the small businesses I work with around the country. To begin, small businesses make buying decisions quickly and usually consider a number of factors. Here are a few.

This past week we were very happy to bring three new clients onboard. It isalways great when you bring in new business but it is also time consuming to get to know each other. When you work with an existing client it is just a fact of life that you get into a pattern of working and things flow smoothly. If you want to ensure that same great working relationship with new customers there are a few things I can suggest.

Do Your Homework

Call me old fashioned but I was dumbfounded and, quite frankly, disgusted at a recent Kickstarter campaign. A man started a campaign to make a bowl of potato salad. His goal was $10 and his pitch was, “Basically I'm just making potato salad. I haven't decided what kind yet.” Not particularly inspiring or noteworthy. But, the results have been impressive.



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