Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

How to Promote Your Brand with Video

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It’s a fact. Today many people simply do not read. The reasons are many and varied. We spend so much time on computers that we need a break.  We want to have a richer experience- to see and hear about things rather than just reading.  And, it’s just more fun to see a video.

Dare to Fail

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A few weeks ago I was in Washington DC where I attended the National Small Business Association Washington Presentation. The sessions were focused on small business and you can read about them and the White House briefing at www.nsba.biz .

Business Check-Up

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It happens every year. I start out with good intentions of making sure I have time for mid-year planning but things just seem to move too quickly and before I know it the year has passed and I have to scramble. This year I made a conscious effort to do a mid-year business check-up and change my approach.

When you a run a small business it is easy to be so involved in the day to day work that you simply don’t have the time to think. But if you break down your operation into a few “big buckets” then it makes the job easier. Here are a few thoughts.

Using Technology to Share Knowledge

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In my last post, I offered some ideas about why you should share your knowledge and some tips to help you decide what to share. It is one thing to have great content and quite another to find ways to distribute that content. There are so many outlets and each one has its advantages and disadvantages.  So let’s look at a few of the options.

Share Your Knowledge

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In this fast-paced, high-pressure, sales-oriented world, many are hungry for CONTENT. That’s right, something they can actually use to make their job easier or help them better understand issues and face challenges. In another word—information!

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