Chris Dyer, Founder & CEO, PeopleG2

Back in 2009, I barely knew what corporate culture was. My introduction came as the recession hit the United States and my company, PeopleG2, began to struggle. I took a deep look at what I could do to make things better from within, which led me to read, research, and ponder. A few years later, we came out of the recession stronger, happier, and determined. We also performed better, found huge improvements in productivity, and increased our profits. All of this was due to defining our unique culture. What seemed like a new superpower had actually been there all along.