Guest Blogger

Posts by Thought Leaders and Business Leaders who are not our regular bloggers but have valuable insights and personal stories to share with our readers.

Linda D. Henman, Ph.D.

Does your company help your customers solve problems or to make decisions that will improve their lives?  Bentley Motors wouldn’t hesitate in answering that question. Bentley doesn’t build a mode of transportation; it is dedicated to developing and crafting the world’s most desirable high performance cars. Decision makers at Bentley Motors understand that people will pay more for the most desirable high performance cars than they will for something that merely avoids breaking down on the way to work.

Joseph and JoAnn Callaway 
Starting a small business is hard work. Joseph Callaway has been there, and he shares twelve unexpected tactics—all centered on putting clients first—that will help your company to succeed.
 
So, you’re building a small business from the ground up, with only the proverbial wing and prayer to keep you aloft. What are you most intensely focused on?

Tamara Monosoff

CEO, MomInvented® 

Inventors and entrepreneurs are—always have been—drivers of the American economy. Because this isn’t going to change any time soon, we’re all for encouraging innovators to take risks when doing so has real potential for success. Still, it’s crucial to do everything you can to boost the likelihood that you’ll succeed. How? By gleaning the information you need to make sure you’re on the right track from day one.

Connie Certusi 

Executive Vice President, Sage North America

One common goal many small businesses and entrepreneurs share is that of growth – the desire to grow, grow, grow. One way to expand your business is by introducing a new idea. Launching a new idea can raise public awareness of your company, which may result in new customers and higher profits.

Kerrie MacPherson                      

Ernst & Young LLP

For every entrepreneur, it’s a dream come true, but also a potential nightmare: the elevator pitch. No other situation is fraught with so much risk, yet filled with so much opportunity. Face to face with a potential customer, partner or investor, you have mere seconds to bring to life how you do what you do better than anyone else on the planet. No pressure, right?

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