Leslie Ungar

President of Electric Impulse Communications, Inc.
Akron, Ohio

Most people want the corner office, what used to be the country club membership, and the expense account. But are we willing to pay the price?

Recently I had the opportunity to be a guest on a morning talk/news show. I had to get up at 4 am to be at the downtown studio at 7. Those who work on the show both on and off the air, have to wake up that early every day.

Once again sports fans around the world are talking about Cleveland, And it is not for winning a championship. Cleveland is being talked about because of their ability to lead a team to the promised land, or their inability. Depends on your perspective. 1964 was the last time any pro team in C-town was the best at anything.

George Burns

You may remember George Burns. The cigar-gumming circular-bespectacled comedian. He was known for many things from his acting parts in Oh, God and The Sunshine Boys from his earlier vaudeville fame to the fact that he lived to be 100.

You may not know that he was born Nathan Birnbaum. He was one of 12 children born in New York City. He had a brother who ended up in Akron Ohio in the “schmata” business. In the 1950’s he opened a high end women’s dress store named Birnbaum’s. The store remained open until the early 1980’s.

Are you still making excuses to use a paper calendar?  You don’t have a flip phone anywhere on you, do you? I don’t know about you, but I loved my Daytimer. Perhaps you loved your Franklin planner. I was more efficient with my beloved Day-timer than I am with my Smart phone, smart as it is. Even though I could take out my Day-Timer and make an appointment faster than those at the table with a phone, the day came when I had to stop using pen and paper. It was dated, old school, so last century.

You can live your life by one of two philosophes. You can choose to be the exception to any rule or you can choose to be the rule. There are always exceptions: JFK was the first-and last-Catholic in the White House and Chrissie Evert had a winning unorthodox backhand. But both of these are the exception not the rule. 

The rule about the Internet is that you have to offer substance. There is so much information available at the touch of finger that flashy technology is not enough to win friends or customers. You have to have substance.

Except for the exceptions.



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