Marc Spector

Principal of Spector Group, Marc has played a key role in advancing Spector Group in the design of high technology, sustainable, highly cost-effective projects in the greater metropolitan NY area, nationally and internationally.

Top talent is crucial to your company’s success. Without it, you’re not in business. That’s why no task on a CEO’s agenda is more important than recruiting and retaining top talent.

In today’s employment market, that takes work. A recent survey from the society for Human Resource Management found that 59 percent of HR executives list recruiting and rewarding the best employees as the biggest challenge their organization faces over the next decade.

One of the most exciting opportunities available in business today is partnering with nonprofits in cause-related marketing. Generally defined as a partnership where both the for-profit and the nonprofit partners have something to offer and each realizes a benefit, cause-related marketing contributes to the community, while also expanding your company’s network and audience.

     In the new knowledge economy, the intangibles of connectivity, expertise and relationships can be just as valuable as tangible assets. In such an economy, forward looking CEOs should consider strategic partnerships, which create those intangible asssets, as a great tool for creating sustainable, competitive advantages.
     However, it has to be the right strategic partnership, and there’s both a method and an art to finding the right partner. I’ll outline four areas that I think are helpful in finding the right partner for your enterprise:
• A defined business goal

     Today’s marketplace teems with both opportunities and competition. The way to succeed amid continuously changing circumstances, in my view, is to pursue a strategy for growth. My firm, Spector Group, which is celebrating its 50th anniversary this year, has for years followed three distinct, but interconnected elements for strategic growth:
• Deepening relationships with current customers
• Identifying and prioritizing market opportunities
• Adopting a differentiated brand position

the ceo magazine, leadership
Marc B. Spector, Principal, Spector Group

Today’s workplace is going through a generational changing of the guard, as Baby Boomers retire and millennials, those born between 1981 – 2000, have increased to 36 percent of the work force, according to the U.S Bureau of Labor Statistics.

I’m a member of the Gen X tribe and, like many other CEOs, am working to understand how to:


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