All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, online business,
Kristen Gramigna, CMO, BluePay

You may be a small business, but customers expect you to have the same capacity as larger companies when it comes to technology, service and overall experience. Here are four common mistakes businesses make online, and how to avoid them.

Travel is essential to SME success in today’s global, hyper-connected workplace. Employees working with customers across the country or throughout the world is not uncommon – in fact, it’s quickly becoming the norm. While travel is essential to developing and maintaining important relationships, providing needed support and securing new business, this piece of your company’s budget can also be one of the most expensive elements of your operating budget.

The big day was approaching. By “big day” I don’t mean election day (which can’t come soon enough) or a wedding day, I mean the Super Bowl—THE big day for sports fans. To be clear, I am not a sports aficionado but even people like me watch the Super Bowl. Not because of the game (maybe for the nachos and hot wings), but for the commercials. This year there was a special television program recapping the top 50 Super Bowl commercials over the years.

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