Sales is a company wide responsibility to help the frontline sales person capture revenue and keep the buyer financially engaged with the firm.

CEOs typically have their minds made up about most things—social issues, business decisions, social issues. Just ask them. Very few individuals will eagerly invite you to persuade them to take on a new perspective. So if you’re going to get someone to change their behavior, actions, or opinion, you need to do it purposeful. Then ten tips can make the difference between stubborn resistance and open consideration:

10 Ways to Get Your Point Across Persuasively

the ceo magazine, sales,
Rick Wong, Author, Winning Lifelong Customers with The Five Abilities

Whether you’re the CEO or a sales representative, you’re a seller. You know that in order for your company to be competitive, you’ve got to continually make new sales.

Still, it isn’t enough to just make sales. In this business environment, you’ve got to do such a stellar job for your customers that they return to you again and again – and become lifelong customers.

There’s just one problem: Such sellers are a minority.

the ceo magazine, cold calling,
Kraig Kleeman, Author, A Winning Brand: How to Build a Powerful, Personal Brand in Today's Modern, Digital World

Sales professionals of the world, I see you back there, lurking behind your email. Come on out, so we can have a talk. I know why you’re hiding. After all, quite a few thought leaders in the sales industry say that cold calling is dead. They say we should restrict all our sales activity to the digital world, like email and social media selling. Sellers have started to hide behind their emails and their social media selling, and they are abandoning the strongest weapon in their arsenal: the telephone. Now, I’m not trying to devalue digital practices. I strongly believe in them. But, as effective as they can be, cold calling is still one of the best things a sales professional can do to win business.

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