Jeff Bezos is the CEO of one of the worlds most successful companies – Amazon – who have grown at an astronomical rate, disrupting multiple industries along the way (did you know that Cloud Computing is one of Amazon’s largest and most profitable divisions, making life tough for Tech industry giants like IBM and Microsoft?) and changing the way we all shop.

A recent Harvard Business Review (HBR) article highlighted a research study in the Journal of Clinical and Social Psychology, that most people think they are self-aware, but in fact, only 10-15% of people actually are. 

That’s a pretty astonishing statistic.