the ceo magazine, sustainability,
Marshall Saunders, Co-founder & Managing Partner, SaundersDailey

As a co-founder of a crowdfunding platform that is aimed at connecting accredited investors with sustainable real estate investment opportunities in the Twin Cities, I have a unique perspective on what it takes to be an entrepreneur in the rust belt. Many rust belt communities are recovering from the economic downturn in incredible ways. More importantly, these refreshed local economies are not the same as what we had in the 90’s or even the 2000’s. Now, there is increased focus on sustainability and on returns that aren’t measured on a ledger sheet.


~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive their own “brand” the word has different meanings to different people. Some common definitions of brand are: a logo; a company; a product; a jingle; a trademark. Others think branding is advertising and marketing.

the ceo magazine, marketing
Michael Idinopulos, Chief Marketing Officer, PeopleLinx

When the social media team at British entertainment retailer HMV decided to tweet out the details of a mass layoff, the company couldn’t stop them. According to Business Insider, HMV’s official account tweeted, “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand.”

Not so loyal anymore.   


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