the ceo magazine, branding
Dan Antonelli, CEO & Creative Director, Graphic D-Signs, Inc., The Small Business Advertising Agency

You’ve heard of the elevator test: being able to clearly convey your resume, credentials, aspirations, and your overall value as a working professional all in the span of a quick elevator ride. Pretty tough.

I’ve got a new test for you, the business card test. It’s infinitely faster, remarkably subtle, yet has the power to move mountains and drive the needle forward towards your lofty business goals. And it all centers on perception.

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