Linda D. Henman, Ph.D.
Does your company help your customers solve problems or to make decisions that will improve their lives? Bentley Motors wouldn’t hesitate in answering that question. Bentley doesn’t build a mode of transportation; it is dedicated to developing and crafting the world’s most desirable high performance cars. Decision makers at Bentley Motors understand that people will pay more for the most desirable high performance cars than they will for something that merely avoids breaking down on the way to work.