Chip R. Bell, Author, Kaleidoscope:  Delivering Innovative Service That Sparkles

Growing up on a cattle farm is a chance to see both the promise and perils of freedom.  For months cows leisurely graze, sleep in the shade, and drink water from a nearby pond.  In the winter when there is no grass, bales of hay are delivered to their “doorstep.”  But, when the time comes for cows to be transported to market, herding can become a bit of a challenge.  It starts out rather peaceful; but, as cows are moved from the open pasture into small holding pens and then forced to go up a loading shoot and onto the truck, it requires electric prods to convert their revolt into compliance.