the ceo magazine, customer focus,

In September 2017, Ikea, the Swedish home goods retailer, gave their customers what they wanted when they acquired TaskRabbit, a company that sends tool-wielding workers to rescue customers from the frustration of build-it-yourself furniture kits. TaskRabbit continues to operate independently of the acquiring company, using online marketing to connect 60,000 freelance “taskers” with people who need help, thereby making Ikea’s customers’ lives easier.

the ceo magazine, corporate mission,
Peter Georgescu, Chairman Emeritus, Young & Rubicam

Jim Sinegal is the son of a coal miner and steelworker. He grew up with a firsthand view of the realities of human labor and the difficulties of making a living through decades of sustained hard work, in his father’s life and then in his own. What has endeared him to me the most may be that he’s also a CEO who, at one point, has told unhappy shareholder activists to take a flying leap. He’s the founder of Costco, one of the most successful retailers in the world, in an industry that’s as tough as it gets. Few companies anywhere operate in an industry with lower margins. Costco is a public company, so it has no choice but to deliver top performance for shareholders. And yet, Sinegal founded the company with four simple, key principles:

the ceo magazine, business growth,
Leonard Sherman, Author, If You’re In A Dogfight, Become a Cat! – Strategies for Long-Term Growth

The time to rethink three widely believed, but outdated management ideas is long overdue.

1. There are “good” and “bad” industries

In the late 1970s, Michael Porter’s seminal article on business strategy -- How Competitive Forces Shape Strategy -- established five industry characteristics to explain why some companies are inherently more profitable than others.

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